Episode 18 of Mergerspresso, Addleshaw Goddard’s corporate finance podcast, explores lessons from Barclays’ iconic 1980s “Tell Sid” campaign and how a reimagined approach could drive retail investment in today’s equity markets.

Host Simon Wood is joined by guest Rhiannon Price, Director of Group Policy Development at Barclays, to discuss the historical campaign, the insights from recent research into retail investing behaviour, and practical strategies to engage a wider public in equity markets. They explore the contrast between financial incentives and educational support, how different approaches resonate with new versus existing investors, and what the upcoming industry-led campaign could mean for long-term participation in the market.

The episode provides a clear perspective on connecting individual savers to the broader growth of UK public markets, and why investor engagement remains a critical tool for capital formation and economic growth. Simon and Rhiannon conclude with practical takeaways for policymakers, advisers, and market participants as the UK prepares for a multi-year push to increase retail investment.